The problem for the individual is needing more time or motivation to complete a goal that they would like to achieve. People constantly set goals that can be achieved but need to be more focused.
After conducting extensive research Achieve was born. The Achieve experience varies from user to user because of its variety of features. Some people require a social experience with support groups and a goalkeeper to stay on task. Others need a simple interface to keep track of their goals and statistics. Achieve is adaptable and focuses on each user’s needs.
“I feel like there’s a better way to motivate myself to hit my goals”
“I love being a part of a group of people that support eachother in a common goal”
“I like to let my art speak for me, but I need to finish a project if I want to let it speak.”
After several variations, I realized the name Achieve would be perfect. It was simple enough to convey the message of the user’s experience, achieving their goals. I continued the idea of playfulness and positivity through my logo sketches. After a few basic sketches, I sought inspiration to complete the brand feel.
With the basic sketches and word association in mind, a mood board was created to complete the character of our product. I gravitated towards bright, bold colors that felt on target with positivity. I also wanted to keep on brand with the idea of simplicity. With the name Achieve being so positive, I found images and designs that made me feel like there was something to gain.
After reviewing the mood board, the colors that stood out were mainly pastels of blue and yellow. These colors lined up with the idea of playfulness, but I wanted to have contrast to make CTA buttons and necessary information pop. I chose a darker purple which evokes the feeling of harmony and ambition, two words that complimented the characteristics of Achieve. The light gray would fill in nicely in areas that needed something different from a white background.
Pacifico was chosen for headlines because its rounded letters and handwriting-esque script feel conversational and playful. Open Sans was selected for the body, links, and other text. Its large variety of weights gives diversity to the text leading to a better hierarchy. It also was chosen because of its humanist detail and readability. This allows the user to scan information and creates a stress-free environment. Combining the two typefaces lets the user see the hierarchy clearly and make decisions rapidly.
When refining the logo, positivity, playfulness, and simplicity came back into play. I added an exclamation point to the name to give it more pop. This also gave some spark for logo variation. Ultimately I decided not to add the exclamation point but play with the letting in the word. I saw the opportunity to use the v as a checkmark, but I could not do that with the script typeface of Pacifico. Open Sans also didn’t feel right, so I looked back at other typefaces I had considered for Headlines. I found Fredoka One, which was my initial choice but was too close to OpenSans, leading to some layout confusion. Although it was not the right fit for my headline text, It was perfect for the logo. The brand has a rounded-edged feel, and the purple put into the checkmark completes the look.
