The client developed a comprehensive idea of joining the cloud storage and organization world. They felt plenty of room for a new application with the right features for the evolving world.
After conducting extensive research, SkyDrive was born. SkyDrive boasts top-of-the-line security and advanced backup and sync settings to give users more control over their experience.
“I love to have memories of things I’ve done, but there’s only so much space on my phone!”
“You can have all the movies and albums in the world, but what the use if you don’t have 4k and surround sound?”
With the basic sketches and word association in mind, I created a mood board to get the feel of our product. The name SkyDrive felt on brand with our goal. When you break down the words, sky represents the cloud where users store their data, and Drive represents the idea of a hard drive and speed. Next, I gravitated toward simple geometric shapes, patterns, and images of the sky—shades of blue, pink, and gray lined up with all of the images that inspired me. When picking a brand typeface, all the mood board patterns pointed to a geometric type.
With the basic sketches and word association in mind, I created a mood board to get the feel of our product. The name SkyDrive felt on brand with our goal. When you break down the words, sky represents the cloud where users store their data, and Drive represents the idea of a hard drive and speed. Next, I gravitated toward simple geometric shapes, patterns, and images of the sky—shades of blue, pink, and gray lined up with all of the images that inspired me. When picking a brand typeface, all the mood board patterns pointed to a geometric type.
Poppins was selected for its large variety of weights; its style has a feel that unites well with reliability and speed. PT Serif was chosen as the body typeface because of its detail and readability. This allows the user to scan information and creates a stress-free environment. Combining the two typefaces lets the user see the hierarchy clearly and make decisions rapidly.
When refining the logo, the simple geometric shapes came back into play. Along with the name I wanted a simple detail to relate back to the user research and the top priority of security. After ideating on ways to place a lock multiple variations of the logo were formed. The first iteration of our logo was born. Though I wanted to keep with simplicity and basic shapes, the logo needed a pattern to really stand out. A square and rectangle were joined to create the inner lock mechanism and creating the final logo.
